GOOD UNIVERSE LOGO

While developing the pitch for Good Universe, a film production company, the name itself sparked a creative concept. Inspired by the idea of personal space created through imagination, I envisioned an image of a universe contained within a jar, cradled gently in a pair of hands. This striking visual symbolized the limitless potential of the imagination to create entire worlds within the confines of one's mind. By capturing this essence, we aimed to convey the boundless creativity and storytelling possibilities that Good Universe could bring to the world of filmmaking.

 

I think it also looks pretty nice as a flat logo.

 
 

designed at picture mill  |  Art Dir: david clayton |   CREATIVE DIR: WILLIAM LEBEDA