PAC 12 NETWORK| PROMO

In crafting a visual identity for PAC 12, centered around American college sports, our goal was to capture a timeless, youthful, and dynamic essence distinct from traditional sports networks like ESPN. Departing from blocky 3D graphics, we opted for a clean and somewhat minimalistic approach to allow the athletes' emotions and dedication to shine through. By focusing on capturing moments of intensity and focus, we aimed to convey the raw energy and passion inherent in college sports. This minimalist aesthetic not only sets PAC 12 apart but also ensures a timeless appeal that resonates with audiences of all ages.