NASCAR ON FOX | PROMO

In our quest to explore the inner workings of a NASCAR driver's mind, we embarked on a creative endeavor: an exploded view of a NASCAR helmet. This innovative approach allowed us to delve into the depths of the driver's psyche, transforming each component of the helmet into multiple race tracks. Each track represents a memory from past races, weaving together a tapestry of exhilarating moments and challenges faced on the track. By visualizing the driver's memories in this unique way, we aimed to offer viewers a glimpse into the adrenaline-fueled world of NASCAR racing, where passion and determination collide on the road to victory.