MONSTER WEEK | PROMO

Promoting Animal Planet's Monster Week posed a unique challenge: creating a show graphic that captured the ferocity of an enraged beast without resorting to blood or gore, and without being too specific to one animal. In response, I drew inspiration from the perspective of a survivor of a monster attack, utilizing typography made of ripped fabric to convey the sense of being mauled. The torn fabric typography serves as a visceral reminder of the danger lurking in the wild, while avoiding explicit violence. The larger the graphic, the more impactful the message, offering viewers a captivating glimpse into the untamed world of monsters.