MAD MONEY | SHOW PACKAGE

In crafting the show package for Jim Cramer's Mad Money, our aim was to capture the essence of the program: a guide to navigating the complexities of the stock market for everyday investors. We developed a distinctive look that not only reflects the energy and vibrancy of the show but also resonates with its audience. Through a careful blend of bold typography, dynamic visuals, and vibrant colors, we created a cohesive visual identity that embodies the spirit of Mad Money. This distinctive look not only sets the show apart but also helps to establish a strong and recognizable brand presence in the competitive landscape of financial programming.

 

art directed AT yu+co  |  CG: nate homan|  creative dir: garson yu