CHEVY MEMORIAL DAY SALE | COMMERCIAL

For Chevy's Memorial Day Sale event, the goal was to create a vibrant and engaging promotion highlighting their lineup. Inspired by the energy of the occasion, we devised a concept centered around brightness and poppiness. Utilizing circles as a motif, we choreographed their movement to mimic the blooming of flowers, an uplifting and dynamic visual metaphor. As the circles unfold and reveal each car in the lineup, viewers are treated to a playful and captivating showcase of Chevy's offerings. This approach not only adds a touch of excitement to the promotion but also aligns perfectly with the spirit of Memorial Day celebrations.