CEREAL BIO | COMMERCIAL

For a French TV spot promoting a food product, we delved into the concept of portraying Cereal Bio as one of the most brilliant inventions throughout history. Drawing inspiration from iconic milestones such as fire in the caveman era, Da Vinci's flying machine, and the timeless melodies of The Beatles, we sought to position Cereal Bio as a revolutionary breakthrough on par with these historic achievements. By juxtaposing the product alongside these legendary inventions, we underscored its significance and enduring appeal. This approach not only elevates the brand but also invites viewers to appreciate the innovation and impact of Cereal Bio in the realm of food products.

 

ART DIRECTED AT YU+CO  |  DESIGN: OTTO TANG  |  CREATIVE DIR: GARSON YU